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Technology and artificial intelligence to move your business forward
At FEIDERS we share experiences, guides and analysis on AI, software, automation and digital tools to help you choose the technology you really need.
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5 articles available
What your business website needs to build trust and make it easy to get in touch
There is a lot of information online about what a business website should have and how to organise it to win customers. We find recommendations on design, copy,...
White-label web development for agencies: how to outsource without risking your reputation
I know an agency that manages SEO and social media for several businesses. It manages to attract visitors, but sometimes people land on outdated pages that desc...
Chatbot vs AI agent: the differences and which one your business needs
Some time ago I visited the website of a garage that specialises in replacing car windscreens. In one corner there was a window with a very direct message: **“A...
Custom software vs off-the-shelf software: what does your company really need?
A company may have Instagram, a website, a spreadsheet and a tool for sending quotes. Even so, every new enquiry may force someone to gather the information by ...
How to manage appointments and customers without relying on WhatsApp and Excel
A renovation company posts its work on Instagram and leaves a contact phone number. Someone writes to ask for information. The person who handles messages is bu...